Sunday, 2 January 2011

Individual Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video that we created for ke$ha's song 'Disgusting' follows the conventions of previous music videos. As we researched into music video director 'Hype Williams', we found that he uses fast editing and singular artist shots: when we were filming our video we used this to encorporate his style, also it fitted well with the genre of music. The song itself is quick paced and up-beat so we included fast shots and quick paced aditing.

Our Digi pak and magazine advert is a conventional example because; before we tried out ideas for them we researched into ke$ha's previous work i.e. albums,websites,photos. Looking at these particular things helped us create a digi pak and a magazine ad conventional to the artist ke$ha. In our previous blogs we looked into female music artists such as Rihanna and Britney Spears, we realised that to advertise their music they use their image as a main focal selling point. We used this idea when creating our adverts.

2. How effective is the combination of your main product and ancillary texts?
All of our products associated with the music video itself keeps a consistant theme throughout. We linked the magaazine advert and digi pak to the video by using screen shots of the girl we had play Ke$ha. We displayed her on both our magazine advert and digi pak to maintain the theme we had set,i.e a constant party girl with iconic sophisticated shos from throughout the video. I think it does a good job in selling the person we have created by giving a look into the content/theme of the video.

Q3. What have you learnt from your audience feedback?
From the feedback we got from Amar we found out that the quick paced/fast shots were the definate high in our videos whereas the dark shots that follow are a low point. Although from this feedback we realised to keep our audience hooked we would continue to use fast editing to keep in time with the genre and theme. Our teachers feedback was near enough along the same lines as Amar's, as in we needed to keep on with the quick shots to entertain our audience.

To keep up with our theme we researched into mise-en-scene and fashion (etc) to help us incorporate how people in that scene looked and how we could include it. Fashion atc..was a focal point in our video.

Q4. How did you use new media technologies in the construction and research, planning and evaluation stage?
To edit our video we used 'final cut express'. It resulted in a sucessful outcome because within our group there was previous knowledge and experience with the programme,knowing the basics.

The technology used, enabled us to edit the video to exactly how we visualised it. The only small issue we came across was when we had filmed our footage in a different landscape format, we had to figure out how to rotate it: because of the turning of the video ment it changed size and pixelated it therefore we had to resolve it.

When creating our digi pak and magazine advert a range of fonts,styles and effects helped us to decide on what visulas we were going to use. We wanted something that was a close representation to the actual artist herself.

Thursday, 16 December 2010

Individual Evaluation

1) Having looked at our artist and analysed her videos, we were able to pick up on conventions that make her recognisable as an artist and are relevant to the pop genre. The narrative/ background of our music video was adapted from analysis of several pop music videos. It maintained the party girl image and included conventional characters such as group of girlfriends and boyfriend.
Both the magazine and the digipak use convetions of media products. We adapted a similar image and characteristics from our music video.

  All out products share a similar theme. We produced our ancilliary texts to make them relevant t the music video and maintain the' wild party girl' image that our artist is recognised with.Some other links we made were usage of bold colours, similar fonts and images of the artist as the main focus of the ancilliary texts.

Our audience feedback to the roughcut helped us complete our video. Mar's feedback for example about our strong and weak shots of the music video. We took this on board and therefore used more of our strong shots and eliminated the weaker shots. Which maintained the quality of the music video throughout. Our teacher's feedback helped us recognise the strengths of our video and what we were doing well ; quick editing for example, because it went well with our chosen track. Therefore we tried to maintain this editing technique throughout our video which would keep the viewers entertained throughout.

Our target audience was teens of both sexes and people in their early 20's because that was the likely target market for our music genre and because out music genre was going to be conventional, it would appeal to the same people. We tried to identify the similarities between music  videos of that genre that stand out to the target audience. For our video we adapted certain scenes, for example house party scene that would be used in real music videos of that genre. We also used close up shots of the artist so would connect with the audience, as in pop music videos.

Timed Questions

1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video of Kesha's song "It's disgusting" follows a number of different music video conventions. We included a number of camera angles/shots. The mise-en-scene was sterotypical of a typical Kesha video. We included large amounts of colour, both in the background and the costumes of the main character. The girl who played Kesha, fitted the artist images perfectly- she had long blonde hair and has a crazy attitude.  

2.How effective is the combination of your main product and ancilliary texts?

In connection with Kesha's individual style, our music video, magazine advert and digipack all sync well together. They all represent her party persona and wacky style. Both the digipack and magazine advert promote the music video in a subtle manner. They provide the consumer a small introduction to what the consumer a small introduction to what the the music video will be like without actually playing them it. This subsequently entices the consumer and ignites them into wanting more.

3.What have you learnt from your audience feedback?

The feedback we received from other groups and Amar was overall very positive. People commented on the quick shot changes and colourful backgrounds. The editing and effects combined well to create a party girl style. Amar's feedback after viewing our roughcut was that it was good but we needed to alter a few minor details. He commented on the overall fluidity of the video and also stressed the importance of the visual aspect. After taking this feedback into consideration, we specifically focused on maintaining the visuals of the video to keep the consumer interested.

4.How did you use new media technologies in the construction and research, planning and evaluation stages?
When creating our music video we used a number of different media technologies. We used the HD video camera to actually film our piece, while using this we used a number of different camera angles and zooms. Also, to edit our clip we used the mac computer programmes. Final cut was the main programme that was used for editing of our music video. The editing included colour changes, shot combinations and syncing our clips with the music. Finally, when creating our magazine advert and dvd cover we used photo shop on the mac. Also we used a number of different sites to find images for e.g. google images and flicker. Through out the making of our music video we used a number of different internet sites to research our artist Kesha and similar artists to get inspiration.

Tuesday, 14 December 2010

DVD cover for music video project

Our dvd pack for our Ke$ha music video.

Last minute issues

Due to complications with certain members of the group not being in a lot for the last couple of weeks we have had difficulty in creating a commentary that does what it is meant to do. Our digipak, although complete, is not yet on the blog. This is due to Londiwe being in South Africa and having the digipak on her memory stick. This means that i have to do some touching up of the last version that was saved before the final version and then post in on the blog tonight. Also, as we have had a lack of members during the filming of our commentary then we perhaps do not have enough of video as we would of liked.
Hopefully everything will be on our blog this evening despite these mishaps.

Monday, 13 December 2010

Magazine Advert

13S2-27 Music Magazine Advert

The finished magazine advert for our music video. 

Friday, 3 December 2010

Music Video Commentary Conventions

When making our music video commentary it is important to understand what is expected in a commentary and what we should include.

One way to make a commentary is to have a video interview with members of the cast, directors, editors describing different elements of the media. These videos would be juxtaposed with small sections of the video which highlight one element. For instance, the director may be talking through why he chose a scene in a video and this will be paired with a section of the music video which features the scene he is describing.

Another way in which to create a commentary is to have voice overs over the actual music video. This includes an ongoing commentary as the video progresses and topics change as different features emerge in the video. This does not include any video shots of any of the production team or cast.

Our commentary should incorporate both of these styles including both voice overs our actual music video and interviews with ourselves describing why we did what we did. This will be accompanied by a script written using information from each of our individual evaluations. 
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